2016/2017 Advertising Rates
Please note that preference is given to veteran owned/operated companies, and if you are one of those companies but cannot afford the rates below, get in touch with the podcast and we can discuss it
(per 1,000 downloads)
|Average Episode Downloads
|Cost to Advertiser
|Cost to Advertiser
|:15 Pre Roll||15 second ad, before the intro music of the podcast. First thing a listener would here||$12||5,500||$66||$264|
|:30 Pre Roll||30 second ad, before the intro music of the podcast. First thing a listener would here||$15||5,500||$83||$332|
|:15 Post Roll||15 second ad, after the podcast content, but before podcast news/personal information||$12||5,500||$66||$264|
|:30 Post Roll||30 second ad, after the podcast content, but before podcast news/personal information||$15||5,500||$83||$332|
|Social Media Post||Promote your business/product via posts on Twitter & Facebook||-||-||-||$20|
This same rate sheet will apply to YouTube video advertising as well.
Interested in advertising with the American Military History Podcast? Great, let’s get in touch.
Why Advertise on a Podcast?
If you listen to podcasts yourself, you’ll know how addicting and targeted they can be to your particular interests. But don’t take my word for it. Take the word of SitePoint.com from their article: The Startup’s Guide to Podcast Advertising:
And the rise in podcast advertising is stemming from a rise in the podcasting industry itself. According to Edison Research, one-third of the U.S. population has listened to a podcast–a 300% increase since 2006.
As you no doubt know, most people pay little attention to traditional ads–if they don’t ignore them completely. From banner ads on websites, which 99.8% of people don’t engage with, to TV ads, which 37% ignore, most mediums have low interaction rates.
The recent rise in ad-blocking makes advertisers even more nervous.
Podcasts are different. Not only do people listen to the ads, they actually enjoy them.
First, most people simply can’t ignore the ads. More than 25% of podcast consumers listen during their morning commute. Other popular podcasting activities include walking the dog, doing household chores, and working out. These activities don’t allow you to fast-forward through an ad, nor do they let you focus on something else until the ad finishes.
-SitePoint.com: The Startup’s Guide to Podcast Advertising
To put it simply: Advertising on the American Military History Podcast just makes sense for your business.